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I’m sure everyone heard about Google updating their Penguin algorithm the other week. It’s a pretty big deal, especially because this update has been so anticipated, it has had webmasters and SEO’s salivating. After over a year, Penguin 3.0 finally began rolling out. If you have been doing the right things, cleaning your backlink profile and building quality organic links, then you should have seen your efforts pay off big time. If you ignored everything, well… your website probably doesn’t exist anymore.

The interesting part about Penguin 3.0 is, rumor has it, that the update is not fully completed yet. I think Google is still making tweaks and rolling out the update. I have heard that only half the update may have started rolling out as of October 17, 2014.

The other interesting and very notable part, is that Google says they will no longer be announcing Penguin algorithm updates. Google says that Penguin 3.0 is the final announced updated to the algorithm because it is becoming part of their algorithm, and expect all webmasters and SEO’s to know that as common knowledge.

This update was very much needed and I’m really excited to see what happens to the clients I’ve been working on in the upcoming weeks. Penguin should be ran much more often, similar to Panda, and therefore make link removal and building that much more important. Thus far I’ve seen great results and it’s interesting which link building tactics have been working and which ones may not be so effective. It was also a little grey as to what some websites were hit by, because Google rolled out a Panda update at around the same time as Penguin. Shouldn’t be surprised by a move like this because Google wants webmasters and SEO’s to have to guess at what the underlying issues may be.

I’m curious, with Google no longer announcing Penguin updates, what effects if any there will be in terms of communicating with webmasters about links via Google Webmasters Tools. They have been trying to improve communications and insights with sites that have been hit with Manual Actions, but now they claim they are going to keep things under wraps? Google already doesn’t notify you if your site is being affected by Penguin, I guess how much more could they hide? I can’t imagine they could possibly be less informative after you file a reconsideration, right? I guess only time will time.

Keep an eye on those links!

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Posted in Internet Marketing, SEO

Google is constantly updating their Webmaster Tools features from the basics to advanced features.  The feature of “Change of Address” is for those who are moving an old domain to a new domain.  While you’re in the process of making this change it is important to follow these guidelines to help make the transfer smooth.

The new change helps webmasters walk through the process of using the tool and making sure the important steps of moving a website is still being used.  John Mueller from Google said the tool will now “guide you through a part of the process” by:

  • Double-checking that you have the websites verified.
  • Verifying the redirects is active and correct.
  • Confirming that the redirect doesn’t break verification.

Here is a screen shot of the updated feature in Webmaster Tools:








Google believes this will help webmasters who had issues with the tool previously.  If you are moving a website make sure you are following the correct guidelines and to help the transfer use this tool.

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Posted in Google Analytics

Each day, whether you notice it or not, you use various brands, services and companies. You wake up and brush your teeth. What brand of toothpaste did you use? Was it Crest, Colgate or a store brand? No matter what brand you selected, you chose it for a reason, which is usually because you trusted it. Yes, there are plenty of factors, such as price, quantity and much more, but the main reason is quality. The brand you choose gives you results day in and day out, but imagine this, one day you hear a rumored bad review about your brand. You see it and think the review could be false. The review could have been placed to sway your opinion and choose a new brand. Now, you are unsure if you should continue to use it.


In light of this possibility, Business Owners should constantly monitor their online reputation. Anyone, at any time can post bad reviews about their company. For Business Owners, this can be taken personally. Their business is essentially their child. They want to protect it and watch it grow into everything they imagined from day one. To be productive about the situation, they should immediately take action. There is no time to be upset because there is a solution!

Whether your company has received a five-star review or the worst review you could ever imagine, just respond.  By responding, you are showing you care about your client. You want to fix the issue and make good on your part. By not responding to one bad review, you can completely diminish the brand you built in seconds. These reviews are public. When a prospective client is researching your product or services by simply Googling your company’s name, they will be populated with social media sites and review websites. From here they will see what people have to say and how you reacted. Your customer service experience has now gone public. If a bad review is on your site, this is your opportunity to show the public how great of a company you truly are. Fix the problem and make your client happy.

Recently, at the Digital Agency I work for, 1SEO.com, a competitor left a fake review on our Google+ Local page. After researching who left the review, we were able to figure out it was fake and left there to hurt us. We are a family at 1SEO.com and truly care about all of our clients. We provide them with a quality service each day. Our CEO, Lance Bachman, responded to the fake review and will take legal actions. At this point, the fake review was the only review we had on our Google+ Local Page. Lance rounded up our agency and asked everyone to contact our clients and ask them to take the time to write a truthful review on our page. In less than 24-hours we had 10 new reviews and expect plenty more. After contacting Google and gaining positive reviews, Google took the fake review down. When you know false information is out there about your company, it is vital to work hard to make things right.

google plus review

When you provide a service that works and exceeds expectations, your clients can only be thrilled! The only way to provide a quality service is to keep yourself educated about your industry and your clients. This is how 1SEO.com leads the way in the internet industry.

google plus review 2

Allowing a fake review or a bad review to ruin your company is nonsense. If you are being an honest business owner, there are plenty of ways to fix the problem. Always respond and provide exceptional customer service! After this, it is time to minimize the bad reviews and collect those positive honest reviews, just like you see on our YouTube channel. If you truly have a business that provides a great service or product, you will not have to worry about good reviews being provided. Ask your clients for their time. Those whose expectations you have surpassed will be more than grateful to help. Keep these tips in mind the next time you see a fake or bad review about your business. The internet can be a scary place to business owners, but if you strategize properly, the internet can be beneficial to your online reputation!

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Posted in 1SEO.com, Reputation Management

Everywhere we look, social media is present. Whether you’re waiting at a train station and see an advertisement with social media icons on it or you are simply searching for your favorite clothing brand on Google and the first result is their Facebook page — it is everywhere. As a business owner, it is a no-brainer to have an online presence through social media. But here is the catch, are you strategizing and posting properly? Here’s a few tips to get you started on the right path!

Social Media

Know your audience

As you build your audience, you will begin to learn who they are and what they want to see. Using various tools, you can see how each post performs. Perhaps you notice when you post an engaging photo with quality content that you receive more engagement, rather than when you share a URL by itself. You want to engage your audience at all times. It is logical to make the most of each post.

Always give credit where it is deserved.

One way to keep your audience engaged is to post industry related topics. When sharing a blog, photo or post from someone or something other than yourself, you should always give them the credit. Never steal others work. For an example, you find an insightful article you feel your audience would enjoy. When you go to share the article, mention or tag the author. Giving proper attributions and credit seems like it would be common knowledge, but many companies do not do this. This is what we call stealing.

Keep your content fresh and engaging

If you haven’t noticed, it’s important to keep your audience engaged. By posting fresh regular content, your audience will continually come back for more. Saying this, you want to have a well-rounded subject matter each post. If you continually discuss the same topic or sell your product, your engagement may drop. For an example, you could post about various topics, such as industry related news, light hearted funny posts, company related topics or upcoming events.

Social media will help boost your online presence. Utilizing it properly will help your business grow. Always remember to post regularly, be engaging and have fun!

Social Media 1

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Posted in Uncategorized

The past couple of weeks, I’ve been glued to the TV screen during each and every playoff baseball game. I live for October. Although I’m a Yankee fan, I bid farewell and paid my RE2PECT to Jeter and started focusing on the teams in the postseason. Which manager is going to outduel the other? Will speed beat power, will pitching win the series?

Baseball, as a whole, is an art. The same can be said about internet marketing and SEO. The art of SEO is to achieve a higher search presence. The art of baseball is to outsmart the other team through tactics that measure up to a winning formula. A winning formula in baseball can be the right pitching matchups, a perfectly executed bunt, a stolen base to put runners in scoring position, or a power hitting team that scores through home runs. With your SEO, you want to outsmart your competitors through a strategy (or a STATegy) that leads to more visibility and a higher click through rate on the web. Baseball has become a game filled with analytics and advanced statistics, which are both a major proponent of your SEO campaign.

You hear all the time about baseball stats you never even knew existed. Ten years ago, did you know what FIP was? Probably not, it’s Fielding Independent Pitching. Ask Mr. McCracken what that is, or just look it up. For SEO, there are analytics you never knew existed also.  Like MozTrust. What’s that? How trustworthy are your incoming links? Moz ranks your links from sources they trust, on a scale of 0-10. When you receive links from high trust sources, your MozTrust increases. Use Open Site Explorer for this metric.

That’s just one example for both sides. There are many other metrics to take into account when organizing your SEO strategy. From quality content to meta descriptions to title tags, meta keywords, internal linking, and more, the on-page aspects are vitally important to your success. It’s the stats—and the amount of them—that tie baseball and SEO campaigns together.

You track the stats for fun and understanding. Lorenzo Cain just hit an astounding .533 in the ALCS with a .667 slugging percentage, 2 doubles and 5 runs scored. He was a difference maker; that’s why he won the ALCS MVP. Look for difference makers in your SEO campaign. Track your stats. From call tracking (to see how many leads you’ve received in a given time frame) to referral visits to organic traffic, you can track your analytics through a number of tools. We use Google Analytics to track customer dimensions, view the funnels and steps that customers took to get to a certain point of your site, and track conversions.

When you have 50 conversion for your site in one month (buying a product or contacting you for a service) we read that like a sabermetrician reads how many times Eric Hosmer or Hunter Pence has converted with runners in scoring position. We’re all tracking conversions to measure success compared to the areas of our game (baseball or SEO) that need to be tweaked or revised. When you need help assessing your website or increasing your traffic and placement in SERPs, let us know and we’ll put the closer in to get you some leads.

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Posted in Internet Marketing, SEO

As any SEO professional or Internet marketing guru should know, having fresh and relevant content out there (especially on your website and social media outlets) is important so that your brand stays fresh and up-to-date with all of the latest happenings in your particular industry.  However, there are those times when business owners and even Internet marketers themselves see no light at the end of the tunnel for when it comes time to write a new blog, shoot a new video or come up with that next great Facebook contest.

Therefore, what are two ways you can reach that light at the end of the tunnel?  Well, first of all, you can revisit a blog topic you covered in the past.  Second, you can turn a blog into an informative video that you can post on YouTube and share across your brand’s social media sites!  Sounds like fun!

Revisiting an Old Blog Post

While you might feel like you are beating a dead horse by “rewriting” a blog post, you really aren’t and shouldn’t be “rewriting” it per say.  One thing I have learned from working at 1SEO.com is that the Internet marketing industry is also changing and evolving.  For example, as many SEOs know, Google’s algorithm for what makes a “good” website changes multiple times a year.  So, while you may have written a blog a few months ago on a prior Google algorithm update, you can indeed revisit it to reflect upon the changes you have seen since that post was written.  Plus, the same goes for social media marketing and optimization.  As I myself know, Facebook is always trying to find new ways to stay in business and keep advertisers paying.  A few ways they do this is by studying their users and making tweaks to their platform so that advertisers can find their target audience.

Turn That Blog Post into a Video

Don’t know what to use as your next great social media post?  How about shooting a video where you discuss something relevant going on in your industry? What’s more, post that video on YouTube!

As of October 1st 2014, there are over 1 billion people on YouTube.  Therefore, it would be unwise not to get some videos up on YouTube—plus your competitors probably are!  What’s more, YouTube is a place where a lot of people keep themselves informed about anything and everything.  Companies or individuals post videos to YouTube to keep their audience informed, provide “How To’s” “Tips” and much more (much like an actual written blog does).  So, one to keep yourself and your brand interesting is to channel that blog post into your next (or first video!)

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Posted in Blogging, Blogs By Lora M. Novak, Content Writing, Internet Marketing

There’s a difference between using social media too much and not enough.  The first thing you must know is you should stay consistent. You should be posting a photo, video, status or update each day.  You don’t need to post constantly throughout the day. Rather, you should be posting a few hours a day. Companies that wish to grow their brand should be using social media on a regular basis. You don’t want other businesses being ahead of you! You need to stay in competition with other businesses in order to increase revenue and build your brand!


Creating posts 2-3 times per day is the norm. Instead post photos, videos and interesting topics. Posing questions for your readers to answer will get them more engaged and interested in the topic at hand. You often see dozens of posts per day, so no more than 2-3 or else it could annoy your audience.


In terms of tweeting, ideally, you should be posting 1-5 tweets per day. If there’s nothing to say, don’t force a tweet. Be sure not to share every single aspect of your day via Twitter because you may lose followers rather than gain them. Always use #hashtags as well whenever you produce a tweet. But, don’t utilize more than 3 hashtags per tweet. You don’t want to overuse it because it will make your tweet hard to read and will look a bit spammy. To reach more people, attach a photo or video as well! Tweet at different times of the day and share certain topics in creative ways.



Instagram is a source to post photos and videos! You should post between 3-4 photos or videos per day in order to grow your brand. If you’re traveling and see something that pertains to your brand, snap a picture and post it immediately. As always, use those hashtags as well! Instagram is a fun social media outlet that companies neglect. You may have Twitter and Facebook for your business, but forget about Instagram. You must stay in the loop by posting cool and fun photos!

Social media can change your business. By staying up-to-date and consistent, you can gain followers and bring more traffic to your brand. For any company wanting to expand, this is an excellent opportunity to do so!


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Posted in SEO, Social Media Optimization

It has been nearly a full year since Google launched its last Penguin update, Penguin 2.1. People of the SEO world have been pretty shocked, including myself, that Google hasn’t launched another Penguin update. Of course there have been signs the last several months of some activity in SERPs, leading experts to believe there has been an update. However, Google has been adamant that there has not been any Penguin update since 2.1 launched. Although a true update has yet to be released, I’m sure that Google has been in beta testing for quite some time.

John Mueller announced in a recent Google Hangout that he is “pretty confident we will have something in the reasonable future.”  Rumor has it that that this new update will make the Penguin algorithm capable of running more frequently, similar to how Panda works. This is great news for websites who are staying at the forefront of white hate SEO and who have been cleaning up their backlink profiles continuously since Penguin 2.1. Now, once websites who have cleaned their link profile the right way and have gone through the proper steps to get links removed and then file their disavow tool, we hope to see ranking improvements sooner.

I’m pretty excited about the update because links have pretty much been my life over the past 2 years. There’s nothing more difficult and frustrating than having to wait 2 or 3 or 4 or 6 months to see results after all the hard work and effort you put in to cleaning a link profile. For those of you who may not be familiar, it’s an extremely long and tedious process. I guess what I’m saying is, I really really really really hope this update happens sooner than later! I’ll be following Google’s twitter religious over the next couple months (hopefully days!)

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Posted in Search Engine Optimization, SEO

As a content writer at 1SEO.com, part of my job is to take the initiative and find something to write about for blogs, press releases, and website content.  However, this is not always the most fun thing to do as some things are more interesting than others, and some things are also more technical than others etc.  While part of my job is also to have that creative spark to get the ball rolling when it comes to content writing, I feel anxious because I don’t always know if the topic will be good enough to be approved by a client.  Plus, it all comes down to having a good relationship with a client to really find something good to write about (but that is a conversation to be had another time.)  So, if you are a writer or someone who is trying to find something to write about and are thinking that you have no idea what to do next, the fact of the matter is, you will really never run out of ideas.  Why won’t you run out of ideas?  Well, previous blog posts can be revisited and expanded on.  Plus, in this day and age, there is a thing called the Internet, as well as Google Trends & Alerts.  The only way you will run out of ideas is if you lack that creative spark that a writer should have, are just plain old lazy, and are unwilling to do the research.


In one of my previous blogs, “2 Tips on How to Become a More Effective Blogger,” I mentioned that establishing a running list of topics and/or headlines would be very useful to return to when writing future blogs.

If you are asking yourself, how can I make a list?  Well, this is how I do it:  A lot of the times when I am writing my own blog (or especially a blog for a client) I start out knowing that I am going to write about one thing, but then something else comes to mind (or even in the content) while I am writing.  While maybe that topic is worth mentioning in the current piece I am writing, it’s probably better to file it away to use and expand upon next time.


Another thing that you can use to gather writing ideas is to SEARCH ON GOOGLE or another search engine.  Google also offers something called “Google Alerts,” something that Gmail users can set up through their account that allows them to receive articles relating to a particular topic.  For example, if I am looking for articles related to content writing, I would go to www.google.com/alerts while logged into my Gmail account and type in “content writing” as the topic I want to be alerted about.  Simple enough, right?

What’s Trending?

Google Trends allows you to do just that—look at what is trending on Google.  This tactic is also beneficial to SEO content writers when they are trying to find something to write about because they can find a topic that everyone is talking about, and that Google deems important!  For example, if you are writing about mobile devices, one thing that is trending right now is the iPhone 6.  Possible things you could discuss could include:  Why buy the iPhone 6?  What is different about the iPhone 6 when compared to other mobile devices?  The list could go on and on for what you could talk about with this “trending” topic, especially because everyone is talking about it all over the Internet!

You see, there is hardly ever a time where you will run out of topics, the only thing that you need to do is have the willingness to do the research as well as work hard to utilize all the avenues you can do your research on!

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Posted in Blogging, Blogs By Lora M. Novak, Content Writing

When you own a small business, advertising is the key to expanding your clientele. In today’s technology driven age, potential consumers are typing in search queries on search engines to find businesses like yours. If you do not see your site in the rankings, there are a few reasons why.

  • You have no content for the search engines to understand what it is you do.
  • There are no title tags and meta tags on the site.
  • Your site is not credible because there are spammy links, non-relevant information, or the entire body of content is stuffed and overloaded with keywords.

The above scenarios can get you penalized from the search engines, and then nobody will find your site.

The common theme here is content. How can you rise to the top of the search engines without content? You need to provide a potential consumer or client with a positive user experience on your site that will make them choose you over others. As Google and Bing are changing their search algorithms, the thin content is weeded out in favor of the quality content.

Okay, great. SEOs and their clients hear all the time the term “quality content.” But, what makes content “quality”?

There are a few answers to this question. You have to know what you’re talking about. You have to appear credible, and you have to explain your services in ways that the average user will understand. We can’t all recognize what makes your treatment or equipment different—or better—from the next company, so explain it to us.


The best way to create “quality” content is to offer some value or substance that users won’t find on hundreds of other sites. You want to connect with your users, answering their questions through written word. Of course, we don’t want to read a thousand words on one page, so create pages for all of your services to break it up, providing you the chance to explain in detail how you can help them with each particular service.

Done? Good, now you want to attract the search engines to place you high in the rankings. You have to appeal to both users and crawlers to effectively generate some traffic and grow your business.

Users find your website through typing keywords into the search box. Keywords you choose should range from 6-30 characters to provide the best results. Keywords are placed into the content naturally, not interrupting the flow of what it is you’re saying. The goal is to have the most conversions, but you also want to show up on pages to get traffic to your site (called impressions).

With voice search and automation completion of queries on searches, it is important to include long tail keywords into your content. Short tail keywords like dentist have a great number of impressions, but long tail keywords include a specific kind of dentist and location where you want the dentist to be. So, research will tell you that the phrase “cosmetic dentist in Bucks County” has a smaller number of impressions, but because it’s specialized it will have more impressions and conversions.

1SEO.com has recently created a WordPress plugin to help you with your keyword research on long-tail keywords through assistance of the autocomplete feature on search engines. Check it out by reading this blog, or contact us here if you need help with your SEO campaign efforts.

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Posted in Content Writing
  • Ranked #1  In The Country
    Ranked #1 by Search Engine Journal
    1SEO.com Was Ranked #1 SEO Agency with the most engaged Facebook Audience.
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    Linkedin Influencers
    Lance Bachmann Is a Linkedin Influencer. Awarded to the Top Leaders in their field
  • Executive Management Awards
    Executive Management Awards
    Jolin Bachmann Was Awarded A 2014 Executive Management Award
  • Forbes Awards 1SEO.com
    Forbes Recognizes 1SEO.com
    Digital Marketing Made Effective 1SEO.com Is No. 1 in Search Engine Optimization
  • Top 5 In Philadelphia
    Top 5 In Philadelphia
    1SEO.com Came in at number 5
  • U.S. Search Awards 2013
    U.S. Search Awards 2013
    1SEO.com was Nominated for 3 awards at the US Search Awards.
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