When you or your company are re-tweeted by industry leaders or gain more likes on your Facebook rapidly, you most likely feel accomplished and that you’re on the right track. Your audience is engaged and sharing your posts with their audience. On top of all this, your competitors are trying to learn from you. But how did you get here?
First things first, it is vital make sure your social media platforms are filled out completely. All of the information must be correct, and your profile photos should be engaging and capture your company as a whole. Once everything is setup, it is time to create your social media strategy. Depending on your industry and business model, your social media strategy may vary. In your strategy, you will want to research your audience. What does your audience want to see, learn and take away from each social media platform? Are they here to be entertained? Are they visiting your Facebook to learn new industry trends? Or perhaps they are there to see what your menu or services have to offer. Whatever the case, you will want to center your strategy on these ideas.
From here, you will be able to start developing viral-worthy content. For example, most of us know by now what is the Ice Bucket Challenge. If you are not sure what the Ice Bucket Challenge is, this campaign that went viral on various social media platforms. The basic concept of this is to be nominated to dump a bucket ice water over your head, nominate three other people and then donate to the ALS Association. If you do not complete this task or do not want to dump the ice cold water over your head, then you can just donate money to the charity. While completing these simple task, you video tape it and then post to one or more social media platforms. The idea is pure genius; it benefits those who are fighting ALS and is simple for most people to complete. Since this campaign went viral, the ALS Association has reached $22.9 Million in donations. Now that is what I call success.
Check out 1SEO.com’s President and Founder, Lance Bachmann complete the Ice Bucket Challenge. Lance nominated the entire company of 1SEO.com and two other companies. In return, Lance Bachmann stated that for every one of his employees who complete the challenge, he will donate to the ASL Association.
Watch the video here: http://youtu.be/M5up0vYV5tg
Overall, we all want to produce well written content that will go viral, but it is important to have a strategy before trying to accomplish this. Meet with team members, check out the competition and most importantly, have some fun! If you completed the ALS Ice Bucket Challenge, like Lance Bachmann and 1SEO.com, share your videos with us!