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It has been nearly a full year since Google launched its last Penguin update, Penguin 2.1. People of the SEO world have been pretty shocked, including myself, that Google hasn’t launched another Penguin update. Of course there have been signs the last several months of some activity in SERPs, leading experts to believe there has been an update. However, Google has been adamant that there has not been any Penguin update since 2.1 launched. Although a true update has yet to be released, I’m sure that Google has been in beta testing for quite some time.

John Mueller announced in a recent Google Hangout that he is “pretty confident we will have something in the reasonable future.”  Rumor has it that that this new update will make the Penguin algorithm capable of running more frequently, similar to how Panda works. This is great news for websites who are staying at the forefront of white hate SEO and who have been cleaning up their backlink profiles continuously since Penguin 2.1. Now, once websites who have cleaned their link profile the right way and have gone through the proper steps to get links removed and then file their disavow tool, we hope to see ranking improvements sooner.

I’m pretty excited about the update because links have pretty much been my life over the past 2 years. There’s nothing more difficult and frustrating than having to wait 2 or 3 or 4 or 6 months to see results after all the hard work and effort you put in to cleaning a link profile. For those of you who may not be familiar, it’s an extremely long and tedious process. I guess what I’m saying is, I really really really really hope this update happens sooner than later! I’ll be following Google’s twitter religious over the next couple months (hopefully days!)

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Posted in Search Engine Optimization, SEO

As a content writer at 1SEO.com, part of my job is to take the initiative and find something to write about for blogs, press releases, and website content.  However, this is not always the most fun thing to do as some things are more interesting than others, and some things are also more technical than others etc.  While part of my job is also to have that creative spark to get the ball rolling when it comes to content writing, I feel anxious because I don’t always know if the topic will be good enough to be approved by a client.  Plus, it all comes down to having a good relationship with a client to really find something good to write about (but that is a conversation to be had another time.)  So, if you are a writer or someone who is trying to find something to write about and are thinking that you have no idea what to do next, the fact of the matter is, you will really never run out of ideas.  Why won’t you run out of ideas?  Well, previous blog posts can be revisited and expanded on.  Plus, in this day and age, there is a thing called the Internet, as well as Google Trends & Alerts.  The only way you will run out of ideas is if you lack that creative spark that a writer should have, are just plain old lazy, and are unwilling to do the research.

CreativeSpark1SEO.com

In one of my previous blogs, “2 Tips on How to Become a More Effective Blogger,” I mentioned that establishing a running list of topics and/or headlines would be very useful to return to when writing future blogs.

If you are asking yourself, how can I make a list?  Well, this is how I do it:  A lot of the times when I am writing my own blog (or especially a blog for a client) I start out knowing that I am going to write about one thing, but then something else comes to mind (or even in the content) while I am writing.  While maybe that topic is worth mentioning in the current piece I am writing, it’s probably better to file it away to use and expand upon next time.

GotIt1SEO.com

Another thing that you can use to gather writing ideas is to SEARCH ON GOOGLE or another search engine.  Google also offers something called “Google Alerts,” something that Gmail users can set up through their account that allows them to receive articles relating to a particular topic.  For example, if I am looking for articles related to content writing, I would go to www.google.com/alerts while logged into my Gmail account and type in “content writing” as the topic I want to be alerted about.  Simple enough, right?

What’s Trending?

Google Trends allows you to do just that—look at what is trending on Google.  This tactic is also beneficial to SEO content writers when they are trying to find something to write about because they can find a topic that everyone is talking about, and that Google deems important!  For example, if you are writing about mobile devices, one thing that is trending right now is the iPhone 6.  Possible things you could discuss could include:  Why buy the iPhone 6?  What is different about the iPhone 6 when compared to other mobile devices?  The list could go on and on for what you could talk about with this “trending” topic, especially because everyone is talking about it all over the Internet!

You see, there is hardly ever a time where you will run out of topics, the only thing that you need to do is have the willingness to do the research as well as work hard to utilize all the avenues you can do your research on!

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Posted in Blogging, Blogs By Lora M. Novak, Content Writing
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When you own a small business, advertising is the key to expanding your clientele. In today’s technology driven age, potential consumers are typing in search queries on search engines to find businesses like yours. If you do not see your site in the rankings, there are a few reasons why.

  • You have no content for the search engines to understand what it is you do.
  • There are no title tags and meta tags on the site.
  • Your site is not credible because there are spammy links, non-relevant information, or the entire body of content is stuffed and overloaded with keywords.

The above scenarios can get you penalized from the search engines, and then nobody will find your site.

The common theme here is content. How can you rise to the top of the search engines without content? You need to provide a potential consumer or client with a positive user experience on your site that will make them choose you over others. As Google and Bing are changing their search algorithms, the thin content is weeded out in favor of the quality content.

Okay, great. SEOs and their clients hear all the time the term “quality content.” But, what makes content “quality”?

There are a few answers to this question. You have to know what you’re talking about. You have to appear credible, and you have to explain your services in ways that the average user will understand. We can’t all recognize what makes your treatment or equipment different—or better—from the next company, so explain it to us.

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The best way to create “quality” content is to offer some value or substance that users won’t find on hundreds of other sites. You want to connect with your users, answering their questions through written word. Of course, we don’t want to read a thousand words on one page, so create pages for all of your services to break it up, providing you the chance to explain in detail how you can help them with each particular service.

Done? Good, now you want to attract the search engines to place you high in the rankings. You have to appeal to both users and crawlers to effectively generate some traffic and grow your business.

Users find your website through typing keywords into the search box. Keywords you choose should range from 6-30 characters to provide the best results. Keywords are placed into the content naturally, not interrupting the flow of what it is you’re saying. The goal is to have the most conversions, but you also want to show up on pages to get traffic to your site (called impressions).

With voice search and automation completion of queries on searches, it is important to include long tail keywords into your content. Short tail keywords like dentist have a great number of impressions, but long tail keywords include a specific kind of dentist and location where you want the dentist to be. So, research will tell you that the phrase “cosmetic dentist in Bucks County” has a smaller number of impressions, but because it’s specialized it will have more impressions and conversions.

1SEO.com has recently created a WordPress plugin to help you with your keyword research on long-tail keywords through assistance of the autocomplete feature on search engines. Check it out by reading this blog, or contact us here if you need help with your SEO campaign efforts.

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Posted in Content Writing

#Hashtagsfordaysss

Who isn’t a fan of hashtags? They’re so much fun to use on Twitter, Instagram and Facebook and they even increase your brand! Using them is a win-win situation! Hashtags are so popular that in June 2014, they were added in the Oxford English Dictionary. For businesses who don’t quite grasp the concept as to how hashtags work, we’ll provide some further explanation. Let’s be honest, it can be quite confusing!

Keywords are crucial. Keywords play a vital role when it comes to SEO. Use keywords that are associated with your brand. For instance, if you own a clothing store, try to utilize hashtags such as #fashion #shop #trend #fashionista or #trend. Keywords will allow you to get some exposure and bring in some more traffic to your brand! Try them out and get creative.

Try not to overuse hashtags! Overusing hashtags will likely confuse your audience and they will feel lost in a sea of hashtags. You don’t want that happening now, do you? You’re around to help grow your brand, not push customers away.  Limit your hashtags to 2-3 per post.

Do not abbreviate or use punctuation!  If you use abbreviations when creating your hashtags, this will limit visibility! If a customer is searching for a specific hashtag, they won’t be able to find yours if you shorten it! Do not ever use punctuation because it will impact your reach. You want customers to be able to locate your hashtag and build your brand. Don’t take that away by making this simple mistake.

Hashtags are an ideal way to increase your visibility and market your brand. Keep hashtags simple, remember to use keywords and don’t utilize more than 2-3 hashtags per posting. If you follow these rules, it will more than likely grow your brand and before you know it, business will be booming!

Happy posting!

hashtags

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Posted in 1SEO.com, Internet Marketing, Search Engine Optimization, SEO, Social Media Optimization, Twitter Optimization

1SEO.comKeywordResearchTool-1

Did you know 1SEO.com developed a free keyword research tool for WordPress?  This plugin can help people from all around the world to do keyword research on long-tail keywords.  This tool uses Google’s Autocomplete API.  This feature was originally placed on Google’s Search Engine as an experiment back in 2004, but officially released in 2008.  These suggestions you see on our plugin represents suggestions based on real searches.  For example if you were looking for keywords based around “Roller Hockey” the tool brings back:

  • roller hockey skates
  • roller hockey equipment
  • roller hockey jerseys
  • roller hockey
  • roller hockey goalie pads
  • roller hockey wheels
  • roller hockey leagues
  • roller hockey pants
  • roller hockey alliance
  • roller hockey puck
  • roller hockey chassis
  • roller hockey college
  • roller hockey colorado springs
  • roller hockey ct

1SEO.comKeywordResearchTool-2

 

 

 

 

 

 

Why is this tool important when doing keyword research?

Google will only give you back limited results, while our plugin will provide you more than the search engine.  As you can see in the above screen shot, our plugin provided 522 keywords based off of “roller hockey.”  Google only provided 10 keywords when placing the terms “roller hockey” as you can see on the screen shot below.  The keywords that the Autocomplete API brings back are helpful because these are suggestions based on real searches.

1SEO.comKeywordResearchTool-3

 

 

 

 

 

 

 

The suggestions provided can vary by region and language.  Our new plugin supports the following countries:

  • United States
  • Australia
  • Belgium
  • Brazil
  • Canada
  • Czech Republic
  • Denmark
  • Egypt
  • France
  • Germany
  • Hong Kong
  • India
  • Indonesia
  • Italy
  • Japan
  • Malaysia
  • Mexico
  • Netherlands
  • New Zealand
  • Philippines
  • Poland
  • Russia
  • Saudi Arabia
  • Singapore
  • Spain
  • Sweden
  • Thailand
  • Turkey
  • United Kingdom

This tool can help find long-tail keywords for your website on WordPress, you can download our Plugin at http://wordpress.org/plugins/1seocom-keyword-research-tool . If you would like to see new features, feel free to make a comment on our blog here or reach out to us through social media.

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Posted in 1SEO.com, Internet Marketing, Search Engine Optimization, SEO

1SEO Blog September 2014

Email marketing and SEO do not have an obvious connection; however email can be a useful tool to keep audiences engaged while wielding in traffic that no other marketing channel can perform. If done well, email marketing can be effective in enhancing a search engine optimization campaign.

But, how?

Here are three rules to follow when initiating an email marketing campaign:

Encourage Those Who Read Your Emails to Engage With You

It is never a good idea to spam people with emails containing the phrase: “plumbing contractor in Philadelphia.” However, if your email campaign utilizes helpful resources on industry-related topics, searches may find your company to be an authority on the subject at hand. While email might not help you with rankings, encouraging people to leave comments, share the email and move the needle! Google will definitely notice this going on

Call-To-Actions To Use In Email:

  1. If you incorporate a blog, you can encourage readers to “leave comment below”
  2. Share community events and charities you support to encourage readers to share the info for a good cause
  3. Drive people to specific social channels like YouTube, Facebook and Twitter

Give Readers Ways to Get Hooked on Other Content Platforms

One goal of an email marketing campaign should be to encourage readers to subscribe to various content platforms to stay connected. By having them subscribe, you can wean them off your emails and begin engaging with you through the content platforms they are connected to.

Examples:

  1. Do you share a blog in your email? Encourage readers to connect via RSS
  2. Do you include videos on your email? Remind readers they can subscribe to your YouTube channel.

Save Newsletter Content

You can repurpose email content to be used as blog content so it can begin to register with Google. Here are a few simple ways to do this:

  1. Long-form newsletter content can be used for blog posts. You can insert relevant links into the same content and put it on your blog
  2. If you have a few newsletters that lack content, you can string a few of them together and use it as one long blog post

By utilizing the three simple tips listed above, you can begin to use emails to drive SEO results. Our team at 1SEO.com is a group of happy marketers who wish you the best success. Contact us anytime to discuss SEO, PPC, email marketing or web development.

 

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Posted in 1SEO.com, Blogs By Matthew Flowers

twitter

Back in 2006, it all started with 140 characters and a little blue bird. Now in 2014, Twitter has announced they will begin to test a new way to shop online. Twitter is proposing to feature a “Buy” button that will allow users to make a purchase directly from the tweet.

On Twitter’s official blog, they state, “This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun. Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales. We’re not building this alone: we’ve partnered with Fancy (@fancy), Gumroad (@gumroad), Musictoday (@Musictoday) and Stripe (@stripe) as platforms for this initial test, with more partners to follow soon.”

In Tweet Purchase

Now you may be thinking, this sounds cool, convenient, but possibly not safe. Twitter has officially sent their new product and policy updates to all users that is based around this update. Payment and shipping information will be encrypted and safely stored after your first transaction. Saying this, after your first In-Tweet purchase, you will not have to re-enter all your information.  For full instructions on how to make an in-tweet purchase, visit Twitter’s Support Page.

As the testing continues, we will see the list of artists, brands, and nonprofit organizations grow. Who do you hope to see join this list? Will you make in-tweet purchases? This process of making purchases through social media seems very simple and convenient. Check out Twitter’s video, “A new way for you to make purchases on Twitter”: http://youtu.be/dEGk5LRumJM

 Twitter

As of right now, Twitter has rolled out the “Buy” option to a select few U.S. users. Twitter’s main focus is to make the user experience quick and easy with few taps of a button. Overall, it sounds like Twitter has thought of it all in their effort to make this new feature convenient, and prove they can keep up with our ever changing online experience.

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Posted in 1SEO.com, SMO Clients, Social Media Optimization, Twitter Optimization

What is the goal of content marketing? Ultimately, a business wants to make sales, but an onslaught of “Buy this!” type messages may not be the best approach to content. Content is meant to secure readership. The sales will come. When writing a blog or releasing a video or posting on social media, you want to catch people’s attention and make them feel comfortable. This grows your company’s community, and leads to eventual purchases and other client action.

Subtlety is key. This principle applies to almost any aspect of life you can imagine outside of maybe the elementary school playground, where “Hey, wanna be friends?” can lead to lifelong companionship. If I had asked my girlfriend to be my girlfriend when we first met she probably would have said no, or laughed uncontrollably, or run away screaming. It took time for me to demonstrate that I saw her as a person and not a goal (and for her to demonstrate the same to me). And that’s the treatment consumers want as well.

tvbuyPeople want to be marketed to. There’s no question about that. Look around you – you can’t toss an obsolete laptop without hitting someone trying to sell something or someone trying to buy it from them. But people don’t want to be bombarded. They don’t necessarily want to know they’re being marketed to. Show me one person who doesn’t get sick of TV commercials or pop up ads. There’s too much advertising in this culture for most people to even be able to process.

Counterintuitively, it may not be beneficial to include many references to products. in fact, MarketingProfs.com found that 74% of internet users prefer the least “salesy” content to draw them in, and that even one mention of a product will deter 29% of readers, even if the other 99% of the material is compelling, valuable, and objective.

Don’t come on so strong. Invite people in to the company’s inner circle and make them feel comfortable before just telling them why they should buy things from you. Let them know they are valued. Salespeople will sell. Content marketers will…content market.

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Posted in Uncategorized

Google announced this week that it has effectively pulled the plug on Authorship. The Authorship experiment lasted roughly three years and moving forward, Google will not be tracking any data from pieces of online content implementing the Authorship tag.

What Happened With Authorship?

In the overall history of the Google Authorship experiment, the one huge problem was adoption by users. Simply put authors, webmasters, and site contributors – not many of the people who should have used it to make it something neglected to do so.

Over the last three years, the numbers we noticeably low in use, and those who didn’t were high profile enough to make it evident that not adopting was a big deal.

A few reasons mentioned were that it was a complicated process to set up because you had to set up a Gmail account, set up Authorship, link the site, implement code, etc. Even those who did use Authorship inevitably ended up setting it up incorrectly.

One study in the November 2012 issue of Forbes (where they polled the 50 Most Influential Social Media Marketers) found that only 30% of them used Authorship.

Other issues that became apparent was it was hyped—overhyped it appears—as a value to searchers. It turns out web searches were also little affected or influenced by the Authorship snippets and there was little reward in click behavior as a result.

Even as recent as a few months ago, Google made changes that signaled something was going on when they removed the images from the Authorship markup, and it apparently did not do enough benefit to recover from what has become another failed Google experiment.

Google has learned from past experiments that you need user engagement to make something valuable. Hopefully, they learn that forcing it upon an unreceptive user base is not the best way to go. Google+ was forced upon us, and numbers of adoption and use were inflated by that fact.

Authorship just had such little value to influence click through rate and that’s the bottom line for SEO’s and site owners – what is going to make users come to my site and convert? Authorship was never the big piece that delivered that in any form.

So, Is Authorship Completely Dead?

I surmise that Authorship is not entirely dead because while Google continues to look for the proper signals to affect search results and user engagement, they will tinker with what was good with Authorship and experiment further to develop something in the near future that is a close relative or spiritual successor.

This means that the data that came from this failed project will help influence the next big thing to impact rankings and search. That is a good thing. While this did not work, Google will continue to move further toward semantic search, voice search becoming more of a daily engagement, and other changes in human interaction with search.  Only time will tell what we will see next.

Google needs to push harder to identify and deliver quality non spam content, and having a way to properly identify a source is going to be key in whatever comes next.

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Posted in Google+, Internet Marketing, Search Engine Optimization, SEO

As smartphones are becoming a way of life, how we find answers to life’s daily questions, the importance for search engines to implement a conversational search platform has never been so essential.

Google has had conversational search for quite some time. Android devices and Chrome users are equipped with a feature called “OK Google.” Users simply say “OK Google,” and the search bar pops up for talk to search. It was only a matter of time for Microsoft to follow suit with Bing. Through extensive work and understanding of implementing “conversational” into the platform, users of Bing will be treated to an experience they haven’t seen before.

Let’s face it. One question doesn’t always satisfy you. Then we have to change our query to find out more. Now, Bing allows you to talk to it like you’re asking a friend, or a teacher a question. It remembers your initial query, so you can ask follow up questions regarding the same subject. This defines the term conversation. It’s similar to Microsoft’s Cortana, a rival of Siri, who can have a conversation with you, and remind you of certain inquiries you’ve brought up in the past.

With conversationally relevant searches, you can get answers to all of your questions simply by keeping the conversation going. Say you have a report or want a better understanding of the current president of the United States. Check out this example of my conversation with Bing about the Obamas:

Bing President

It tells me right underneath the query that Barack Obama is president. My eye level doesn’t even have to move. Yes, Google does that too, but now look at my next query.

Bing Where from

Without specifically asking where Obama was from, I used the term “he.” Bing remembered my last query was about Obama. And the conversation continues…

Bing Michelle

Bing Where she from

Bing children

Since there are no Wikipedia pages for the kids, Michelle Obama’s knowledge graph is still featured. But my conversation still continues…

Bing children from

The feature is brand new, released in the middle of August, and there’s still a lot of work to be done. The conversation platform doesn’t work for every question, though Bing is trying to get there in the future. Soon, you’ll be able to converse with Bing on a variety of levels, asking questions about a certain topic of interest that will yield immediate results. Look for additional improvement in the coming weeks.

As the search engine makes its plea to attract Google users toward their platform, this conversation will be kept alive for quite some time.

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Posted in Internet News
  • Ranked #1  In The Country
    Ranked #1 In The Country
    1SEO.com Was Ranked #1 Digital Agency in the Country by Search Engine Journal.
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    Lance Bachmann Is a Linkedin Influencer. Awarded to the Top Leaders in their field
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    topseos.com, the independent authority on internet marketing, has issued the ratings of the top web development consultants announcing 1SEO.com the second top web development company for March 2014.
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