As smartphones are becoming a way of life, how we find answers to life’s daily questions, the importance for search engines to implement a conversational search platform has never been so essential.
Google has had conversational search for quite some time. Android devices and Chrome users are equipped with a feature called “OK Google.” Users simply say “OK Google,” and the search bar pops up for talk to search. It was only a matter of time for Microsoft to follow suit with Bing. Through extensive work and understanding of implementing “conversational” into the platform, users of Bing will be treated to an experience they haven’t seen before.
Let’s face it. One question doesn’t always satisfy you. Then we have to change our query to find out more. Now, Bing allows you to talk to it like you’re asking a friend, or a teacher a question. It remembers your initial query, so you can ask follow up questions regarding the same subject. This defines the term conversation. It’s similar to Microsoft’s Cortana, a rival of Siri, who can have a conversation with you, and remind you of certain inquiries you’ve brought up in the past.
With conversationally relevant searches, you can get answers to all of your questions simply by keeping the conversation going. Say you have a report or want a better understanding of the current president of the United States. Check out this example of my conversation with Bing about the Obamas:
It tells me right underneath the query that Barack Obama is president. My eye level doesn’t even have to move. Yes, Google does that too, but now look at my next query.
Without specifically asking where Obama was from, I used the term “he.” Bing remembered my last query was about Obama. And the conversation continues…
Since there are no Wikipedia pages for the kids, Michelle Obama’s knowledge graph is still featured. But my conversation still continues…
The feature is brand new, released in the middle of August, and there’s still a lot of work to be done. The conversation platform doesn’t work for every question, though Bing is trying to get there in the future. Soon, you’ll be able to converse with Bing on a variety of levels, asking questions about a certain topic of interest that will yield immediate results. Look for additional improvement in the coming weeks.
As the search engine makes its plea to attract Google users toward their platform, this conversation will be kept alive for quite some time.