It has been nearly a full year since Google launched its last Penguin update, Penguin 2.1. People of the SEO world have been pretty shocked, including myself, that Google hasn’t launched another Penguin update. Of course there have been signs the last several months of some activity in SERPs, leading experts to believe there has been an update. However, Google has been adamant that there has not been any Penguin update since 2.1 launched. Although a true update has yet to be released, I’m sure that Google has been in beta testing for quite some time.
John Mueller announced in a recent Google Hangout that he is “pretty confident we will have something in the reasonable future.” Rumor has it that that this new update will make the Penguin algorithm capable of running more frequently, similar to how Panda works. This is great news for websites who are staying at the forefront of white hate SEO and who have been cleaning up their backlink profiles continuously since Penguin 2.1. Now, once websites who have cleaned their link profile the right way and have gone through the proper steps to get links removed and then file their disavow tool, we hope to see ranking improvements sooner.
I’m pretty excited about the update because links have pretty much been my life over the past 2 years. There’s nothing more difficult and frustrating than having to wait 2 or 3 or 4 or 6 months to see results after all the hard work and effort you put in to cleaning a link profile. For those of you who may not be familiar, it’s an extremely long and tedious process. I guess what I’m saying is, I really really really really hope this update happens sooner than later! I’ll be following Google’s twitter religious over the next couple months (hopefully days!)