The key to bringing traffic to your website will always be content. Why? Because Google will always love fresh content, and display those websites that have it, higher in the search results.
Therefore, think about how your Facebook fan page (which is linked to your main website—and if it isn’t, you definitely should do that ASAP) can help you achieve higher search results for your business.
Think about this: If you are already blogging on your website to produce fresh content for the search engines, you should go to your company Facebook profile and post your blog as a status. Why should you do this? Not only will Facebook provide backlinks to your website because of the blog, but if your blog post is engaging, insightful, and helpful to all of your fans, your fans will share your post on their page (for their friends to see) and in turn you will have more people aware of what your business has to offer. After all, the reasons you should be utilizing Facebook are because you want to connect with your audience, attain “likes” for your business, and also get new business by the sharing of content and any sort of helpful information you can offer. So, for those reasons, content is king on Facebook.
Don’t Have A Blog?
For those of you who do not have a blog on your website but desire to publish content on your company’s Facebook profile, there are still other ways in which you can generate content to post on Facebook. For example, showcase your work! When you display what you do through pictures, videos, as well as testimonials, you provide solid examples of work to show your potential fans and clients. Apart from blogging, displaying the face of your business and what you have to offer allows potential customers to realize why they should engage with you in the first place—you are a transparent company, and you care about your customers!
So remember, CONTENT (in any form) WILL ALWAYS BE KING!
Good content will equal a good following!