In Google analytics, there are certain things that every manager should know and understand when analyzing data for their company:
1. Bounce Rate: The bounce rate described as the “rock star” stat in Google Analytics, is something that everyone should know when reading the data. This stat is the amount of people in percentage format that leave your site within 3-5 seconds. Described most aptly by Matt Cutts from Google as, “I came, I saw, I threw up.” Thanks Matt.
2. The Mobile Traffic: When looking at your visitors, traffic and content pages, you are going to 100% want to look at your mobile traffic. This will surprise you, I guarantee. Even if you have no mobile sense, no mobile phone, and have never been on a mobile browser, an average small to mid-sized business will have between 5-10% of their traffic coming to them via mobile devices. Now you can check the site from your device and make changes accordingly to give the end user the best experience.
3. Traffic Source %: Now, in most cases if you have never done SEO before, your primary source of traffic will come from “Direct Traffic.” This is people that know your name, but not necessarily what you do. This is not the traffic you want. You want to have your search engine traffic be well over 50% of your traffic if you are doing SEO, unless you rely heavily on referring sites.






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