One thing about us at 1SEO.com….we are data junkies. We understand the values of making sure things are sexy, but we make sure we are always neck deep in numbers and analytical data because the numbers don’t lie!
Part of being a good Philadelphia SEO company means that we find good keywords to use for our client’s SEO programs.
This means that we have to think like the end user, and plan accordingly. When we start looking for keywords, it is not enough to just say “Oh, your company does paving? Let’s get you ranked for Paving!” While it might sound like a good idea at first…take a deep breath, take a step back, and think for a minute. The word “Paving” itself…if someone were searching for it, does that necessarily mean that they are looking for someone to pave their driveway? Not necessarily. For starters, people will still modify their search according to where they live. So, say you are in the great state of Pennsylvania, and you happen to need a new driveway because Ogre from Revenge of the Nerds paid you a visit. What is it that you are going to look up? Odds are you won’t just search for “Paving Pennsylvania.” Most people are savvy enough on Google to know that this will not get them the desired results.
This is the point where good keyword research comes into play. While there may be more search volume for the phrase “Paving Pennsylvania,” the odds are that visitors landing on your site and converting to customers are very slim. This is not because your website isn’t delivering the right message, it is because the person in need of paving is more likely to search for something along the lines of “Paving company in Philadelphia” or “driveway paving company in bucks county” or “Ogre smashed up my blacktop and I need it repaved STAT.” That last one might be a little bit of a stretch, but you get my drift…
The point I am trying to make is that great keyword research begins with thinking like the end user, not some mechanical SEO robot. Sure, it looks better in your portfolio to have sleek and sexy broad keywords, and they are absolutely fine when they are appropriate; but in some instances a specific keyword will get you better results, and more importantly, business!