Ranking
Is the only content you are reading on social platforms? Well, of course this blog will be published on all of our social platforms here at 1SEO, but is that the only way content is getting read these days?
According to the DigiDay article called “Agencies Ditch Blogs,” social media will conquer blogs. “With the rise of social media, businesses are blogging less. That goes for agencies, too, which are increasingly turning their backs on their blogs in favor of platforms such as Facebook, Twitter, LinkedIn and newer kids on the block like Instagram and Pinterest.” The article went on to quote Sam Weston (director of communications at digital marketing agency, Huge): “Nobody reads agency blogs, and there are so many out there it’s impossible for people to keep up anyway. We put ours on hiatus while we figure out what we want to do with it. We do use Facebook and Twitter. We’ve figured out what works for us there.”
There is a reason agency blogs are read, because they are producing great content that people want to read. There are blogs out there that get an astronomical amount of attention, so before we say blogging has lost to social media, think again. However, I won’t argue that there is tons of content that may not be worthy of reading at all and that’s fine, but blogging can benefit businesses in ways that Facebook, Twitter, and LinkedIn cannot.
If you are a frequent blogger you may ask yourself why are you even blogging? Well unlike social media, it is your own private space that no other person or business can have authority over. So the content you write or feedback that is posted is all in your control. Pretty powerful huh?
Another beneficial reason for blogging is its good for search engine optimization. This is the type of content search engines are looking for, which can be rewarded with improved rankings. Since blogs are and should be frequently updated, they tend to get crawled by search engines more quickly. Not only can it enhance your rankings but it can also build an online community. This can be good for business, add a personal touch to your company, and allow users to see you are human.
While all these may seem like great ideas to get back out there and produce fresh content, think of why you are really writing. Most people write because they want to be heard, have an opinion or have something to say, right? You want people to believe that you are truly invested in the industry or topic. People don’t want to read the same topics that can be found on every other blog similar to yours. So, what sets you a part from the rest? This will not only differentiate you from your competitors but create strong loyal readers as well.
Reevaluate why you came to the blogging world to begin with. It’s not about just getting fresh content out there or to create a following. It is much more than meets the eye. Connect with others who are just as passionate about your industry or topic, and hopefully that will trigger why you got into blogging in the first place. All the rest will fall into place, such as increased rankings, attract potential clients, and building a following. These things although may be done on social platforms, they lack in being able to build a web presence, and create visible links with other networks. So, don’t trash the blog just yet, it can be more useful than you think.
