For those of you who are religious may know that the Lenten season has started, whether you are practicing or you just know because you celebrated Fat Tuesday on February 12th. Anyway, I haven’t really put much thought into what I would give up or try to do this Lenten season, until I came across an article about giving up social media. GASP! Give up social media?
Yes, you read it correctly. How on earth will you function? As I pondered the idea here in the office with fellow team members Matt “John Goodman” Flowers, and Lora Novak, I asked does Pinterest count as social media? Although I knew the answer already I awaited their response with my head down. Sighhhh. I think it ‘d be possible to maybe give up Facebook and Twitter, but Pinterest!
Being a Content Writer/Social Media Strategist at 1SEO.com you may be wondering why would I give up social media if I am suppose to live and breath it. Well, let’s not get ahead of ourselves I found a loophole… I am all for social media and social media optimization for a business, however do I think many people have become consumed by it, yes. It connects us all for sure, I have stayed in contact with people I would never have still talked to, because social networks has made it possible.
So, with that being said, take a few days off. A mini vacation perhaps each week on lessening the amount of time we spend productively or wasting on social media. Unplugging from the world for a while can bring us back to reality. Think of the times when we arrived at a friends house, we had to knock on the door to let them know we were there to pick them up instead of a call or text to say I’m outside. Or I can even remember when I went to the movies with friends in my teen years, I had to find out how long the movies lasted and figure out when it would be over so I can let my parents know when to pick me up. Oh the embarrassment. All of this technology is extremely convenient, but has it made us lazy and consumed how we spend our everyday lives?
Be here, right now and live/communicate with family and friends and put our phones down in the presence of others. Maybe we can also realize that we might be missing something.
It’s business baby. I know it may be difficult to disconnect with me here, but taking some time off never hurt. Although, what about the business pages you might manage? Do we stop working on them and engaging with loyal or potential customers? Absolutely not! Maintaining a business profile is much different than going on to chat with friends or see what an old high school buddy is up to.
Maybe you decide to shut down during the weekend or shut down Monday through Thursday whatever works for you. But don’t disregard your followers or they’ll do the same to you. Instead of spending hours on end browsing through newsfeeds, come up with strategies and posts, or take a second to observe and see if your efforts are even working on every platform you are using, before exuding any other energy trying to get a presence on them all.
By taking a breather from your personal social networks, will allow you or maybe even a business owner to notice other tasks that may need to be addressed. It may even be a great idea to take a step back and see your overall strategy. This will allow you to find an objective instead of sporadic, random posts that could be bringing traffic to your site.
Trust me it won’t be easy, but with a little discipline I think I will realize and hopefully you will notice that you are more productive and enjoying the free time with family. As for businesses, it will allow no time to be wasted and make your social media presence better than before! Take the plunge and let me know how well you do.