Pay Per Click advertising campaigns are great for our clients just starting out with SEO because it means almost instant results. Everyone wants to know, “when will I be on the first page of Google?” SEO takes more than a day it also takes more than a week. Sometimes we’re looking at a month or more, but not with PPC. In a matter of hours our clients can see the traffic driven to their site. With analytics we can see what customers are looking for and refine the terms we’re using to trigger their ads to display. At 1SEO.com, we have all kinds of data we use to analyze the success of a PPC program. We can see how many times an ad was seen, we can see how many times someone clicked on that ad to go to the website, we can even see how long someone cruised around on their site. I want to know how many people are calling from seeing those ads.
AdWords has this thing called extensions. With extensions, I can make ads look even better by including a phone number in the ad. Maybe someone decides they have found what they were looking for and they don’t even need to click on the ad. They just want to call and ask a specific question. Hey, you just saved some money on a click, but you still got a lead. How do I know that? More important, how do you know that? I don’t know when your phone rings because someone saw your ad online and neither do you. We would know if you had a call tracking number. Call tracking allows us to use a forwarding number to track and record calls coming from your online advertising efforts. This is particularly beneficial to companies with lots of different types of advertising who want to distinguish business generated from the internet as opposed to some brochure they hand out once in a while.
There are a lot of companies out there who pay for call tracking. They may want to track their advertising or they may want to make sure their customers are being spoken to properly when they call. We give our clients call tracking numbers for FREE and many of them still don’t want to use it. What’s that all about? Personally, I would want to be able to log in to listen to the calls and hear how my marketing efforts are paying off. “Thank you for calling. To ensure the highest level of customer care, this call may be recorded. Please hold while we connect your call…….” We got you a lead! Now, go sell it.