About Our Team

seo consultant philadelphia

Lance Bachmann, Founder and President, 1SEO.com


What Lance loves most about the internet advertising space is that it is always changing, and the tools and resources that help clients win, are continuously improving.  He is excited to see what the space will look like in the next few years and is equally as excited to find innovative ways to help his clients reach their ROI and beyond.  What Lance enjoys most about work is that it never feels like work for him, it is his passion, and he loves what he does.  He takes pleasure in using math and analytics to help get clients leads through internet marketing and other online capabilities, seeing this as the most important aspect of SEO.  Outside of work, Lance is a true believer in balance and enjoys spending time with his family and friends, along with watching the Philadelphia Eagles and Star Wars, which are two of his biggest loves.


Jolin Bachmann, Vice President of Operations and Vice President of Search Engine Marketing


Jolin has been at 1SEO.com since its founding back in April 2009. Her favorite of part of working in the Internet space is that it is easily accessible, and you can find information, news, articles, all kinds of media, and basically anything and everything you could possibly need for work or entertainment purposes. Her favorite part about her position as the Vice President of Operations and Search Engine Marketing, is working alongside her clients and helping them achieve their maximum ROI with all she does at 1SEO.com. Also, she loves that every day is a constant learning experience because the Internet is always changing, always evolving—it keeps things interesting and exciting as she works day-to-day. Outside of work, Jolin loves to play sports as well as watch the Philadelphia sports teams such as the Eagles and Phillies. Most of all, she enjoys spending time with her family and friends.


Shawn Swaim, Director of SEO


What Shawn enjoys most about his job is the creative challenge it takes to turn a two dimensional design into a functioning web site.  He is never afraid of evolving technology, and finds excitement in adapting to the ever-changing world that is internet marketing.  Shawn feels that he owes it to the clients of 1SEO.com to deliver the best functioning web site that meets their needs, and performs well to the end user.  When not at work, Shawn enjoys cycling, cooking, exercising, and watching Phillies games.


Bethann Mueller, SEO/SEM Project Manager


Bethann finds internet advertising to be the most dynamic and exciting advertising medium available for any business owner.  She realizes that this multi-faceted form of advertising allows the buyer to see more about the seller than ever before.  Her favorite part of her job is designing a website and SEO/SEM campaign that helps a business to target the customers that mean the most to them and do it with a top-line ROI.  Her overall goal is always a satisfied customer.  Bethann greatly appreciates anytime a client refers another business owner to 1SEO.com.  She feels it is the highest form of a compliment.  Bethann's favorite thing to do outside of work is spend time with her friends and family.


Jackie Eldred, SEO/SEM Project Manager


Jackie loves the internet advertising space and finds it both challenging and rewarding to unlock the "mystery," that is SEO and SEM.  Jackie's favorite part of her job is helping clients achieve their vision of both the look and feel of their website, providing companies both large and small, with exceptional customer service, because to her–a happy client is priceless!  She also enjoys working with the team at 1SEO.com, and views it as a constant learning experience.  Outside of work, Jackie likes to decorate her home, read, travel and spend time with her daughter.


Dave DiPaolo, SEO/SEM Project Manager


Dave DiPaolo graduated from Indiana University of Pennsylvania (IUP) with a Major in Marketing and a Minor in Economics in 2003. Shortly after, He started his career in advertising with Verizon Superpages, and excelled creating and managing their print and online advertising programs for local clients. From there he was recruited to go to Yellowpages.com as one of their first local representatives where he served as a successful account manager in the Philadelphia metro area.

Ready for new and exciting challenges and an exit from the cooperate world, Dave was 1seo.com first employee outside of President Lance Bachmann. Years later Dave handles accounts all over the nation but primarily in the five county Philadelphia Area, New York, New Jersey and Delaware.

Getting his clients to the top on the rankings on Google, Yahoo, and Bing. With extensive experience in Search Engine Optimization, Pay Per Click Management, Website design, and Social Media Optimization, Dave is somewhat of a jack of all trades when it comes to the Internet space for businesses.

With the main objective of making his clients happy by increasing their business through successful online marketing strategies, Dave continues to service his clients as a project manager at 1seo.com where he works directly with over 50 businesses in many different fields to help them succeed online.

Dave looks forward to many more years to come at 1seo.com where he intends to keep maintaining his existing client base while adding more new clients with the desired result to make them win online as well bringing everyone a great ROI for their investment with him and 1seo.com.


Ben Bechtel, SEO/SEM Project Manager


Ben attended Widener University and has a BS in Computer Science. During his time at Widener he played football and was on their Track and Field team. Ben has experience in many fields such as restaurant and bar management, logistics (UPS), coaching football, and most recently, the mortgage industry. Outside of work Ben enjoys music, playing sports, and also makes it a point to just stay active. Ben is also a 4 for 4 Philly sports fan which means that he enjoys watching the Eagles, Phillies, Flyers, and Sixers.


Jordana Astrologo, Office Manager


What Jordana likes most about her job is the ability to work with clients from so many industries. Every type of business from dentists to electricians can benefit from search engine marketing. She enjoys her position with 1SEO.com because she is able to make contributions to many of the aspects of SEM including copywriting, creating pay-per-click campaigns and generating ranking reports. Her attention to detail is an asset when it comes to overseeing the daily tasks that are essential to getting results for clients. In her free time, she enjoys working part time in a jewelry boutique in Center City Philadelphia and spending time with her family.


Lora M. Novak, SMO/Media Content Writer


Lora is an avid reader and writer of all genres of literature, holding a BA in English and Creative Writing.  What she enjoys about working at 1SEO.com is the fact that she is able to employ her technical and creative writing, editing and proofreading skills to construct and polish all forms of prose for 1SEO.com and its clients.  On her free time, Lora enjoys writing, reading, watching good films and TV, running, and spending time with family and friends.  She firmly believes that balance leads to a healthy lifestyle.  In the formulation of her own creative writing she often acknowledges and utilizes Anton Chekov’s famous quote, “Don’t tell me the moon is shining; show me the glint of light on broken glass.”


Diana Altobelli, SMO/Media Content Writer


Diana is a recent college graduate holding a Bachelor's in Marketing. She enjoys keeping up-to-date with the latest news in B2B marketing, newly founded technologies, and social media. To her, the most interesting part in the marketing industry is that you get to be a part of multiple organizations and experience their success. Being very thorough and analytical, she will be able to interpret clients' Google Analytics and progress through our services for them. Through previous experiences with market research and creating brand awareness she will be able to implement these skills on a day-to-day basis. In Diana's spare time she loves to decorate, watch the Flyer's, and spend time with her family and friends.


Francis Wilson, Web Designer


Francis Wilson is a graphic designer/web developer here at 1SEO.With his Computer Animation and Mutimedia degree from the Art Institute of Philadelphia, Francis brings a unique set of tools and skills to our company. With his prodigious Imagination and creativity, and the ability to think outside the box Francis believes taking a client’s concept and/or idea and being able to visually bring it to life for them is a paramount feeling and he gets to do it every day. Away from work Francis is a big movie buff and spends time with his family and friends.


CJ Bachmann, SEO/SEM Project Manager


CJ comes to us with over 15 years of experience in sales and customer service. What CJ loves the most about the Internet space is Google. She loves the fact that you can "Google" the answer to any question you can think of and get an immediate response. Even her 9 year old son is addicted to Google. CJ is a self-proclaimed "Type A, Know it All"; Google helps keep her on her toes. She's looking forward to learning more about how Google, Yahoo and Bing work their magic. CJ is highly interested in Search Engine Optimization and Marketing. Getting businesses the revenue they need in an economy like this is not an easy job but somehow 1SEO is able to wave their SEO/SEM wand and make results appear. CJ moved to Pennsylvania in 2007 and in her spare time she likes to read, ride bikes and spend time with her family and friend.


Xiomara Bachmann, Content Writer


Xiomara finds that being a social media and content writer allows her to gain extra knowledge of 1SEO.com’s client services. She obtained a BA from Temple University and finds the Internet fascinating. Every day is a learning experience since the Internet and products are consistently changing to better meet the needs of their users. On her free time Xiomara enjoys running, watching movies, and spending time with her family and friends.

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