Online Media Planning

As the percentage of Internet consumer spending grows, more and more businesses are allocating portions of their budgets to online advertising. However, several Internet Marketing campaigns fail due to improper planning. At Company Name, online media planning is an integrated part of the Marketing Service.

Being seen by your audience is only half the battle. To drive ROI, a thorough and diversified advertising strategy must be employed; one that combines PPC, Banner Advertisings, viral marketing campaigns and PPI tactics for optimal results. Based on your target audience we also design viral marketing campaigns like innovative videos, games, etc. which will boost e-traffic to your websites.

How we do it?

Conceptualizing and designing best-in-class creative ads and visuals is one part of the job. Segmenting, targeting, and communicating it to the right audience are the other and equally important parts. Also effortlessly finding and tracking customers online. In addition, when it comes down to calculating ROI and justifying returns, it can get unpleasant in the boardroom.

1SEO collaborates with some of the best names in the business to ensure that your online advertisements reach the right target audience. Our Online Media Planning services include Banner Advertisements, viral marketing campaigns, transnational and trans-demographic campaigns, sometimes even a combination of both.

The campaign planning includes the following activities:

• Detailed analysis of the requirements, based on which are able to come up with a 'customer map'
• This customer map is then used to drill down into details such as probable browsing behavior and other metrics that help our media consultants identify the right platforms viz. databases, websites etc. for the online communication.
• We then detail the media campaign and list out the various routes to achieve the strategic communication objectives.
• We explore into our extensive experience in this area to set realistic ROI milestones, so our clients agree, both with us and internally.