Usability Analysis

Amidst the millions of websites out there in cyberspace, you probably have one of your own and are thinking how to attract more traffic to your page. The best option available, and the most viable one, is to get a usability analysis done. The truth is, if you don’t have a webpage statistics applet embedded, e.g. Feed burner, you will never know how many people visited your page and left, and you won’t even know their reasons for doing so. Your webpage might not perform to its potential just for a silly reason at times, which you might have accidentally overlooked, and it is then that a usability analysis report comes in handy. A professional analysis of the webpage will give you an ordered list of the changes you need to make in your page to make it better.

A usability report gives you detailed instructions and recommendations to make your site more usable and user-friendly. Let’s discuss what this analysis is all about. First comes the speed engine optimization content. If you want your internet traffic to increase, then the first thing you ought to do is the use of keywords in your website content so that whenever a relevant search is made on search engines, your webpage pops up in the results. People pay a lot to get customized content for their web pages for this precise reason, and a usability analysis will tell you if lack of proper content is the cause of your under performing website.

Next important thing is the visual aspect, which comprises the logo and arrangement of elements on the homepage, and the overall look of the site. If you want your webpage to be clicked and/or referred more and more, it is of utmost importance that you grab a customer’s attention with good page layout and attractive designs. Now, if you have taken care of these aspects, then the equally important customer experience must be discussed. A webpage must have search boxes and hyperlinks at the right places to make navigation easy, because a large number of websites lose customers just because they find it difficult to use in the first go.

These aspects are important for any website, but if you have a marketing or shopping webpage, you need to pay more attention now. The first thing your website should have is a clearly displayed certificate of trust and credibility, because if your page isn’t trustworthy, a potential customer will waste no time in switching to an old and time-tested website instead of yours. Your products must be catalogued efficiently for presentation, and the shopping cart link must be conveniently placed for the user. The registration, login, forms and checkout links must be clear cut and precise, so that a customer has a happy shopping experience.

These and many more factors contribute to the success of a website. So if you own one and don’t know what’s wrong, a usability analysis should be on top of your agenda.